So, what exactly is artist management?

An artist manager creates a barrier of protection for the artist. He becomes the hub of everything that goes on for the artist. When you take on a manager, you’re taking advantage of his experience by allowing everything to go through him. If a manager takes on an artist, he is making the statement that he believes you can succeed, and he is committing to help you make the decisions necessary to get there.

He is responsible for putting together the rest of the team (producer, photographer, publicist, radio promoter, etc). If the artist is signed to a label, the manager works hand in hand with the label. If the artist is not signed, the artist manager can pitch the artist to labels for consideration or help the artist to operate independently.

In short, the artist manager does whatever is necessary to advance the career and ministry of the artist.